Terms of Service

Last updated: September 3, 2026

1. Agreement to Terms

These Terms of Service ("Terms") are a binding legal agreement between you ("Customer," "you," or "your") and Soren Technology LLC ("Soren," "we," "us," or "our"), a limited liability company organized under the laws of the State of Wyoming, governing your access to and use of the Soren platform, software, websites, mobile applications, and related services (collectively, the "Service").

By creating an account, subscribing to, accessing, or using the Service, you agree to be bound by these Terms. If you are entering into these Terms on behalf of a business entity, you represent that you have authority to bind that entity.

If you do not agree to these Terms, do not use the Service.

2. Description of the Service

Soren provides a software-as-a-service customer relationship management platform designed for wedding and event photography, videography, and related service businesses. The Service enables customers ("Studios") to manage client inquiries, bookings, contracts, invoices, payments, scheduling, communications, team and contractor coordination, and related workflows.

The Service is a software tool. Soren does not provide photography, videography, event, legal, financial, or payment-processing services. Soren facilitates Studios' own relationships with their own clients ("Couples" or "End Clients") and does not become a party to any contract between a Studio and its End Clients.

3. Accounts and Eligibility

Eligibility. You must be at least 18 years old and capable of forming a binding contract. The Service is intended for business use by Studios and their authorized team members and contractors.

Account Registration. You must provide accurate, current, and complete information and keep it updated. You are responsible for all activity under your account.

Account Security. You are responsible for safeguarding your credentials and for all activities under your account. Notify us immediately of any unauthorized use.

Authorized Users. Your subscription may permit you to invite team members, staff, and contractors ("Authorized Users"). You are responsible for your Authorized Users' compliance with these Terms.

4. Subscriptions, Fees, and Payment

Subscription Plans. The Service is offered on a subscription basis under the plans and pricing described at the time of your subscription.

Billing. Subscription fees are billed in advance on a recurring basis (monthly or annually, as selected). By subscribing, you authorize Soren and its payment processor to charge your payment method on a recurring basis until you cancel.

Free Trials. We may offer free trials. Unless you cancel before the trial ends, you will be automatically charged for the subscription. Trial terms are as stated at signup.

Price Changes. We may change subscription fees. We will provide reasonable advance notice of price increases, effective at your next renewal. Continued use after the effective date constitutes acceptance.

Taxes. Fees are exclusive of taxes. You are responsible for all applicable sales, use, and other taxes, except taxes on Soren's net income.

Non-Payment. If payment fails, we may suspend or terminate your access after reasonable notice.

Refunds. Except where required by law or expressly stated, fees are non-refundable.

Payment Processing. Soren integrates with Stripe to enable Studios to collect payments from their own End Clients. When a Studio collects payment from an End Client, that money flows through the Studio's own connected Stripe account — Soren does not take custody of, hold, or control End Client funds. Studios are the merchant of record for their own transactions. Your use of Stripe is subject to the Stripe Connected Account Agreement and Stripe's terms.

5. Customer Data and Content

Definitions. "Customer Data" means all data, content, and information that you, your Authorized Users, or your End Clients submit to or generate within the Service.

Ownership. As between you and Soren, you own your Customer Data. Soren claims no ownership of Customer Data.

License to Soren. You grant Soren a worldwide, non-exclusive, royalty-free license to host, store, process, transmit, display, and use Customer Data solely as necessary to provide, maintain, secure, and improve the Service and as permitted by these Terms, the Privacy Policy, and the Data Processing Agreement.

Your Responsibilities. You represent and warrant that you have all rights and consents necessary to submit Customer Data and to authorize Soren's processing of it; that your collection and use of your End Clients' personal information complies with applicable law; and that Customer Data does not infringe third-party rights or violate law.

End Client Data. Much Customer Data consists of personal information about your End Clients. You are the data controller of that information; Soren is your data processor. Your obligations are governed by the Data Processing Agreement. You are responsible for providing your End Clients appropriate privacy notices and obtaining any required consents.

Artificial Intelligence. Soren will not use identifiable Customer Data or End Client personal information to train, develop, or improve any AI or machine-learning models for purposes beyond providing the Service to that Customer, without separate, documented consent.

6. Acceptable Use

You agree not to, and not to permit any Authorized User to:

Communications Compliance. The Service enables you to send SMS and email to your End Clients. You are solely responsible for compliance with the TCPA, CAN-SPAM, CASL, and similar laws, including obtaining necessary consents and honoring opt-outs.

7. Intellectual Property

Soren IP. The Service, including all software, designs, text, and trademarks (excluding Customer Data), is owned by Soren and its licensors and protected by law. We grant you a limited, non-exclusive, non-transferable, revocable license to use the Service during your subscription for your internal business purposes.

Feedback. If you provide feedback or suggestions, you grant Soren a perpetual, irrevocable, royalty-free license to use them.

Studio Branding. You retain rights to your own logos, brand assets, and content. You grant Soren a license to display them within the Service as needed to provide white-label and branding features.

8. Third-Party Services

The Service integrates with third-party services (such as Stripe, Twilio, and Google). Your use of those services is governed by their terms. Soren is not responsible for third-party services and disclaims liability for them.

9. Term, Suspension, and Termination

Term. These Terms apply while you use the Service and during any subscription term.

Termination by You. You may cancel your subscription at any time via account settings. Cancellation takes effect at the end of the current billing period; you retain access until then.

Suspension or Termination by Soren. We may suspend or terminate your access, with or without notice, for breach of these Terms, non-payment, conduct that risks harm to Soren, other customers, or third parties, or as required by law.

Effect of Termination. Upon termination, your right to use the Service ends; we will make Customer Data available for export for a limited period, after which we may delete it per the Data Processing Agreement and our retention policy; accrued fees remain payable.

10. Disclaimers

THE SERVICE IS PROVIDED "AS IS" AND "AS AVAILABLE" WITHOUT WARRANTIES OF ANY KIND, EXPRESS OR IMPLIED, INCLUDING MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT. Soren does not warrant the Service will be uninterrupted, error-free, or secure. Soren is not responsible for the accuracy of AI-generated content, and you are responsible for reviewing any AI-generated communications, contracts, or drafts before use. Soren is not a law firm and does not provide legal advice; contract templates are not a substitute for legal counsel.

11. Limitation of Liability

TO THE MAXIMUM EXTENT PERMITTED BY LAW:

Soren will not be liable for any indirect, incidental, special, consequential, or punitive damages, or for lost profits, revenue, data, or goodwill, arising out of or related to the Service.

Soren's total aggregate liability arising out of or related to these Terms or the Service will not exceed the amount you paid Soren in the twelve (12) months preceding the event giving rise to the claim.

These limitations apply even if a remedy fails its essential purpose. Some jurisdictions do not allow certain limitations, so some may not apply to you.

12. Indemnification

You will indemnify and hold harmless Soren from claims, damages, and costs (including reasonable attorneys' fees) arising from your Customer Data; your use of the Service in violation of these Terms or law; your contracts or dealings with your End Clients; your communications (SMS or email) to End Clients; and your violation of privacy or communications laws.

13. Dispute Resolution and Governing Law

Governing Law. These Terms are governed by the laws of the State of Wyoming, without regard to conflict-of-laws principles.

Dispute Resolution. The parties will attempt to resolve disputes informally before formal proceedings. Any dispute not resolved informally will be subject to the exclusive jurisdiction of the state and federal courts located in Wyoming, and the parties consent to venue there.

14. Changes to These Terms

We may modify these Terms. We will post the updated Terms and update the "Last Updated" date, and for material changes provide reasonable notice. Continued use after changes take effect constitutes acceptance.

15. General

Entire Agreement. These Terms, the Privacy Policy, the Data Processing Agreement, and any order form constitute the entire agreement.

Assignment. You may not assign these Terms without our consent. We may assign them in connection with a merger, acquisition, or sale of assets.

Force Majeure. Neither party is liable for delays or failures due to causes beyond reasonable control.

Severability. If any provision is unenforceable, the rest remains in effect.

No Waiver. Failure to enforce a provision is not a waiver.

Notices. Notices to Soren: team@sorenapp.io. Notices to you: the contact information on your account.

Relationship. The parties are independent contractors. Nothing creates a partnership, agency, or employment relationship.

Contact

Soren Technology LLC
Email: team@sorenapp.io
Website: https://sorenapp.io