Book the wedding before anyone else replies, and give your couples a home they live in for a year.

Yes. Paste your contract into a template. Soren adds the signature, initials, and the pinned terms at signing, and the couple signs it inside the booking file on the same page they pick a package and a payment plan.

Payments run on Stripe under your studio. Money settles to your balance first, then pays out on the schedule you set. When Stripe marks your account eligible, instant payouts are a button on the Payments screen.

No. An associate who leads a wedding for you, and a second photographer who shoots beside the lead, each see their own weddings, their schedule, and their invoices. Studio money, other leads, and the couple pipeline are not on their screen at all.

WeddingPro, Slack, Zapier, and Pic-Time. Leads from The Knot and WeddingWire land on your pipeline through WeddingPro with the couple's answers, alongside your website form and referrals, so every lead from every source is in one place. Slack carries crew polls and the board, Zapier sends new leads, bookings and client payments to any app and brings gallery updates and leads in, and Pic-Time connects through Zapier so a gallery invite marks the wedding delivered and tells the couple. Google Calendar is next; Nextcloud, Dropbox and Plaud are being built. Payments run on Stripe.

Inquiries, booked, conversion, booked and collected revenue; the funnel as cost per lead, cost per booking, average time to book, lead to call, and call to booked; the same funnel by state; leads and bookings by source and by arrival channel; revenue over time; and net profit against your ad spend and operating costs. It is there so you can see which step is losing people, and fix that step.

Pro includes up to 5 team seats: managers, assistants, sales, associates, second photographers, videographers, DJs, and content creators all count, the owner does not, and couples and planners never do. Studio has unlimited seats. When Pro is full, the next invite or approval is refused with a clear message, and upgrading lifts the cap on the spot.

Your own studio phone line for calls and texts, so the number couples reach is the studio, not your personal cell. It is included on Studio and available as a monthly add on for Pro from the Plan screen, billed with your plan.

Build flows on a canvas. A trigger starts one: a new inquiry, your first outbound, a finished consult call, an email received. Steps send an email or a text, send a file, create a task, move the lead to a stage, or wait minutes, hours, days, weeks, or months, and a condition branches on whether the couple did something, such as replied or booked. A run stops on its own when the couple replies, pauses on new activity, and any send you flag holds for your approval before it goes out. Every step is logged per lead, so you can see exactly what went to whom and when.

Typical CRM AI is a button that produces the same polite, generic paragraph for everyone, so people stop using it. Ask Soren is guided by core instructions you write once about your studio, and it learns your voice from the messages you actually send, so a draft reads like an extension of you. It answers from the booking in front of it, your packages, your contracts, and your conversations, with the source attributed, and it studies which replies, timing, and packages turn inquiries into booked weddings and folds that into every draft and follow up.

It is a native app for iPhone and Android, and it also runs on the web. The full studio side is on the phone: inquiries, Ask Soren drafts, sending, booking files, signatures, the board, payouts. It was built for replying from the venue, not from the desk.

You move the wedding on your board: In editing, Uploaded, Delivered, or your own status names. Couple Home updates the same second, with the progress bar, the estimated delivery, and the View your gallery button when the link is in.

A space your studio invites them into, scoped to that one wedding: the agreement, the payment schedule, and the timeline, all view only. They can stop emailing you for the schedule.

Every plan starts with a free trial, 14 days on Starter and Pro and 30 days on Studio. A card is required and you can cancel any time from inside the app.