Promani Weddings
Soren did not start as a product. It started as a wedding photo, video, and DJ studio working in 13 states with more than 120 team members, and a stack of tools that could not keep up.
The studio
Promani Weddings is a working wedding studio: photographers, videographers, DJs, and content creators, associates leading weddings across 13 states, second photographers beside them, real couples, real contracts, real wedding days with no second takes. Like every studio it ran on tools that almost fit: WeddingPro for leads, HoneyBook for booking, Slack for the crew, spreadsheets for everything in between.
The problem
Those tools are built for every kind of service business. Leads sat unanswered because replying took too many taps and only really worked at a desk. One couple meant three threads: a text, an email, a missed call. Couples got a portal they logged into twice. Crew got screenshots. Planners got a login they did not want. And nothing showed which step of the funnel was losing people, so the studio guessed. Benjamin Holthaus, the owner, kept a list of everything the stack could not do, and the list kept growing.
So he built Soren
Soren is that list, built: every lead from every source on one pipeline, text, call, and email on one card, a reply drafted by Ask Soren in minutes from a phone, a booking file that closes in one sitting, Couple Home, the Timeline Suite, a space for every associate, second photographer, videographer, DJ, and planner, money that charges itself and pays out as fast as Stripe allows, and analytics that show cost per lead, lead to call, call to booked, by source and by state. Slack and WeddingPro are inside it.
What happened
The studio moved everything onto Soren. In the first month, per WeddingPro and HoneyBook data before and Soren analytics after, lead to call booked went from 11 percent to 25 percent and is still climbing, and lead to booked went from a 12 percent month on month history to 16.6 percent. Same studio, same lead sources, same team. The difference was reply speed, one conversation per couple, and finally seeing which step was losing people.
What that means for your studio
You are not adopting a software company's guess at your job. You are adopting the system a studio built for itself, runs every day in 13 states, and kept because it books more weddings. When something in Soren feels obvious, that is why.